OpenAI announced on August 15, 2026 that advertisements will begin appearing on ChatGPT’s Free and Go plans for users in Europe later this month, while the Plus, Pro, Business, Enterprise, and Education tiers remain ad-free. Initial ads will rely on contextual targeting based on the current conversation and general location rather than chat history, with personalized advertising offered only to users who opt in. OpenAI said ads will not influence the answers ChatGPT gives and will always be clearly labeled and visually separated from its responses, with advertisers receiving only aggregate performance metrics rather than access to user conversations.
