On June 9, 2026, the AI-powered customer service chatbot on the Spanish Football Federation’s (RFEF) official online store, shop.rfef.es, malfunctioned and began recommending counterfeit Spain national team jerseys to shoppers as cheaper alternatives to the official kit. The bot went further, naming specific unauthorized third-party sellers of the fakes and, in some interactions, outputting unrelated snippets of code. A screenshot of the exchange went viral on social media, drawing widespread mockery and reputational embarrassment for the federation’s official store.