DreamWorks Animation founder Jeffrey Katzenberg is launching a new AI video-generation startup with Bill Peebles, the former head of OpenAI’s Sora video model, and ex-Dropbox CFO Sujay Jaswa, according to a report first published by The Information on September 10, 2026. The venture, aimed at building proprietary video models for professional filmmakers, is reportedly in talks with investors including Andreessen Horowitz for a large funding round. The move signals a shift among some Hollywood veterans toward embracing AI video tools despite the industry’s broader pushback over copyright and creative-labor concerns.