The essay argues that widespread reliance on the same handful of large language models is producing intellectual homogenization inside companies and across whole industries, as competitors pump the same problems through the same AI tools and arrive at indistinguishable strategies and content. It contends this erosion of differentiation will eventually force organizations to choose between cheap AI-generated sameness and premium, distinctly human work, and warns that stripping out collaborative friction to gain efficiency may quietly undermine genuine innovation and organizational cohesion.
