Amazon launched a beta plugin connecting its Seller Assistant AI tool to third-party AI agents, starting with Anthropic’s Claude and Amazon’s own Quick assistant, letting sellers manage inventory, pricing, listings and analytics without opening Seller Central directly. The tool now also runs always-on automated workflows that flag issues like low stock or competitor price moves and can act once a seller approves. The beta is limited to US sellers, with international expansion planned, and eligible account holders get a free 12-month Amazon Quick Plus subscription.
