Political strategists from both major US parties predict that upcoming presidential elections will mark a transformative shift in American politics as campaigns increasingly adopt AI technology. According to these experts, AI will let campaigns customize messaging to individual voters with unprecedented sophistication and efficiency, potentially tailoring communications to each person in a target audience. The strategists also noted that AI will reshape traditional campaign practices like advertising and polling while posing risks through deepfakes and manipulated content, and that regulatory efforts are unlikely to keep pace with how campaigns are already deploying the technology.
