NielsenIQ’s Agentic Commerce Tracker found that 51% of US consumers used at least one AI-powered tool to support their shopping in the past month, the first time the measure has crossed 50%. AI-powered product recommendations were the most common use case at 20% adoption, followed by AI personal shopping assistants at 16%. NIQ said AI is mainly helping consumers compress decision-making by comparing options rather than replacing the shopping experience outright, and that structured product data is becoming as important to retailers as shelf placement.
