Reported in July 2026, Australian toilet-paper subscription company Who Gives A Crap suspended an AI-powered customer email tool after it incorrectly told a customer their subscription price would more than double, quoting $69.50 for 24 rolls in place of the correct $66 for 48 rolls. When the customer questioned the pricing, an AI-generated follow-up email confirmed the incorrect figure before the company identified the error, corrected it, and took the tool offline. No specific AI model or vendor was named, and no broader financial impact or additional affected customers were reported.